What I do
Apply local and international knowledge to design digital experiences for the Tourism and services industries in New Zealand I take an iterative user-centric approach to design for brand websites, e-commerce sites, booking engines, check-in systems, email campaigns, mobile, digital displays and more.
- Design Process Website design, card-sorting, personas, information architecture, wireframes, prototyping, interaction design, Photoshop mockups, email templates and newsletters, Facebook Welcome Pages.
- User Experience & Digital Strategy User testing, website usability, optimising clickthrough rates, heatmap analysis, mobile compatibility, iterative design changes.
- Testing User testing, usability, compliance, browser compliance, optimising clickthrough rates, heatmap analysis, mobile compliance, brower compliance.
- Development HTML and CSS development, content managed Wordpress websites, email template build and delivery, experience in Agile project teams, Sharepoint knowledge.
- Digital marketing Social media marketing, search engine optimisation and marketing, banner ads.
- Website setup Hosting arrangements, technical specification, domain name set up.
- Qualifications 9 years digital media experience in full-time and freelance roles throughout Ireland, the UK, the Netherlands and New Zealand. BSc Hons Interactive Multimedia Design and PG Dip Business Administration in Management.